Though primarily a Digital Marketing agency, understanding of brands comes first for us. With the founders starting their career in Advertising we give great importance to it. Digital is a platform the fundamentals of advertising remains same. So when we communicate to your customers, we cut away all the part that don't look like your brand and replace them with your brand halo…that looks like your brand, sounds like it, tastes and smells like it and feels like it too.
In our life we are almost sure of our tastes, preferences and standards when we opt for a product. It becomes part of our life and we don’t even think when we buy a product. We just do it and that is because we are surrounded with brands and our preferences directly or indirectly influenced by advertisement or brand communication that has got inside our head and has a top of the mind recall.
It is 7.30 am in the morning I am lacing up my ‘Nike’ shoes for a jog. An Apple iPod in my track pant pocket is belting out ‘Cold Play’ songs. There is a bottle of ‘kinley’ water when thirst strikes.
In half an hour I will take a shower with a body shoppe shower gel, then get in my ‘Honda City’ car and grab a ‘Subway’ sandwich for breakfast and enjoy coffee at the ‘Café Coffe Day’ outlet in the canteen of my office building. Before I get to bed at night I will be exposed to hundreds of brands all vying for my attention and influence my buying habit. Though price, availability, product itself has some influence it is the BRAND which gets into our mind and influences our purchase and consumption. We relate to a brand only when we relate to the emotional truth of its communication and the image it has been able to plant on our mind.
More than 25 years of cumulative experience in designing brand communication and advertising across all channels be it traditional or digital. Integrated strategies that work across all media, works for you and gets your audience hooked on to your brand.