Spreading the goodness of Executive Education:
- Brand awareness and engagement
- Traffic to website
- Enrolment of candidates to the programs
Target Group: Graduate working executives with experience of over 2 years.
- Revamp of the website and other user touch points
- Regular maintenance and updates of the website to keep improving user experience
- Content marketing and social media
- Lead generation campaigns on Facebook, Google Adwords and Email marketing
Over 25% increase in website hits within 3-4 months. Enrolment targets met for 80% of the programs.